{"id":18110,"date":"2019-12-12T12:00:18","date_gmt":"2019-12-12T11:00:18","guid":{"rendered":"https:\/\/www.expoconsulting.eu\/?p=18110"},"modified":"2019-12-11T22:32:20","modified_gmt":"2019-12-11T21:32:20","slug":"italian-trade-show-market","status":"publish","type":"post","link":"https:\/\/www.expoconsulting.eu\/en\/italian-trade-show-market\/","title":{"rendered":"International Exhibiting: Italian trade show market"},"content":{"rendered":"

Italy is the eighth largest economy in the world<\/h2>\n

Small and medium-sized businesses generate a staggering 99% of GDP. About 200,000 Italian companies export their products.<\/strong><\/p>\n

Of these, around 131,000 employ up to 9 employees, and almost 35,000 have between 10 and 19 employees. In short, they represent the backbone of the business system<\/strong> that exports and brings the\u00a0Made in Italy\u00a0<\/strong>brand to the world.<\/p>\n

Currently, Italy carries out high-value trade deals with other European countries, such as Germany, France, Spain, the UK and Switzerland, alongside the US and China.<\/p>\n

The trade show market in Italy<\/strong><\/h3>\n

According to statistics released for 2018 by AEFI<\/a>, the Italian Trade Fair Industry Association, Italian shows are faring pretty well, with a total of 908 exhibitions held, of which 209 international, and 4.200.000 sqm sold.<\/strong><\/p>\n

The number of exhibitors at these events totaled 200,000 and visitors 22 million<\/strong>. Events with international participants in 2018 mainly referred to the following sectors: textiles, apparel<\/strong> and fashion<\/strong> (15%); leisure<\/strong>, hobby and entertainment<\/strong> (14%); jewellery<\/strong>, watch<\/strong> and accessories<\/strong> (8%); food and beverage<\/strong>, hospitality<\/strong> (8%); engineering, industrial, manufacturing, machines, instruments and hardware<\/strong> (8%).<\/p>\n

The Association estimates that business deals totaling 60 bn euros<\/strong> are closed every year during trade shows and 50% of exports come from contacts made during the shows<\/strong>. Italian venues are increasingly investing in better facilities, and digital infrastructures are now becoming a must for both organizers and venue owners.<\/p>\n

International exhibiting and markets<\/strong><\/h3>\n

As to Italian trade show market abroad,<\/strong> Italian companies exhibit in many Regions. Active markets are Europe, the ASEAN countries, the US and China, while interest is growing for emerging markets like India and Africa.<\/p>\n

Cultural differences can still be hard to overcome<\/strong>, particularly those that refer to different business styles<\/strong>, different attitudes in developing business relationships<\/strong>, diverse habits related to punctuality<\/strong> and other aspects.<\/p>\n

In trade show preparation, no element should be left to chance<\/strong>: definition of the objectives<\/strong>, design of the stand<\/strong>, whether or not to make use of specialized personnel<\/strong> are just a few tasks to address.<\/p>\n

Other areas that contribute to event success include post-show follow-up<\/strong> and the calculation of ROO and ROI<\/strong>, without forgetting the ROX (Return on Experience)<\/strong>.<\/p>\n

Here is where the presence of a specialized event partner can make the difference<\/strong> to a business exhibiting internationally.\u00a0Not all companies have the necessary skills in-house, and we can fill that gap<\/strong>, and we received more than a feedback that shows even experienced exhibiting businesses welcome this kind of support.<\/strong><\/p>\n

<\/div>\n

The value of experienced partners<\/h3>\n

Some SMEs have been following a plan of internationalisation<\/strong>, and trade show marketing is a critical element of their marketing mix. Trade shows are an ideal vehicle, becuase they enable even small realities to spread their presence and brand outside Italy<\/strong>.<\/p>\n

\u00a0\u201cOut of Sight, Out of Mind\u201d<\/p><\/blockquote>\n

Is something that must be taken seriously when it comes to marketing.<\/p>\n

Italian trade show market<\/strong>\u00a0vs the World<\/h3>\n

A big discovery, although not always painless for many italian brands, is that there are differences in each market.<\/strong><\/p>\n

In Italy, trade show market <\/strong>is a chance for meetings <\/strong>between suppliers and loyal customers.
\nIn other countries, the focus is much more on finding new ideas and products<\/strong>. There is also in some markets a search for new partnerships and win-win collaborations<\/strong>.<\/p>\n

That is why great attention must be paid to produce content and making it accessible to visitors<\/strong> and a lot of efforts into creating unique and immersive environments<\/strong> in which the visitor can live an unforgettable experience<\/strong>.<\/p>\n

This approach differs hugely from the usual concept of a \u201cnice stand”<\/strong> and it is required to keep up with future trends.<\/p>\n

 <\/p>\n

\"italian<\/p>\n","protected":false},"excerpt":{"rendered":"

Italy is the eighth largest economy in the world
\nSmall and medium-sized businesses generate a staggering 99% of GDP. About 200,000 Italian companies export their products.<\/p>\n","protected":false},"author":2,"featured_media":18115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[118,121],"tags":[125],"class_list":["post-18110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smes-and-trade-show-marketing","category-trade-show-marketing-in-a-nutshell","tag-internationalisation"],"yoast_head":"\nInternational Exhibiting: Italian trade show market - Expo Consulting<\/title>\n<meta name=\"description\" content=\"Italy, eighth largest economy in the world, where SMEs generate a staggering 99% of GDP and trade shows are a privileged channel to export.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expoconsulting.eu\/en\/italian-trade-show-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Exhibiting: Italian trade show market - 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