{"id":18676,"date":"2020-10-22T16:40:25","date_gmt":"2020-10-22T14:40:25","guid":{"rendered":"https:\/\/www.expoconsulting.eu\/?p=18676"},"modified":"2020-10-22T16:01:59","modified_gmt":"2020-10-22T14:01:59","slug":"digital-trade-shows-fundamentals","status":"publish","type":"post","link":"https:\/\/www.expoconsulting.eu\/en\/digital-trade-shows-fundamentals\/","title":{"rendered":"Digital Trade Shows: fundamentals"},"content":{"rendered":"

Covid-19 has had a huge impact on our lives, changing dramatically the way we live<\/strong>, shop, travel, work and, consequently, the core business<\/strong> of many industries.<\/p>\n

Big events and live trade shows<\/strong> are for sure among the sectors which suffered most from the pandemic and, consequently, had to literally reinvent their way of doing business<\/strong><\/a>.<\/p>\n

That is why a huge number of trade show organizers are now switching to digital trade shows<\/a><\/strong>.<\/p>\n

Digital events: what do they bring to the table?<\/h2>\n

Contrary to popular belief, a digital trade show is not just an exact copy<\/strong> resembling the physical one. They are similar and yet very different<\/strong>: for instance, digital events can be accessed from all over the world<\/strong>, eliminating problems such as reach<\/strong>, capacity<\/strong> and the majority of costs<\/strong> attendees and organizers usually incur.<\/p>\n

In times like these, they also represent the best way of conveying value content<\/strong> without health and public safety issues. From the comfort of our homes, Covid-19 is not so scary anymore. On top of that, compared to their physical twins, digital events are more traceable<\/strong> and have specific metrics that can be monitored to further assess ROI<\/strong>.<\/p>\n

However, setting up such an event or exhibit in one is no easy task<\/strong>.<\/p>\n

Let\u2019s have a look at what elements play a fundamental role<\/strong>, and why we should keep an eye on them.<\/p>\n

Content is King<\/h3>\n

In order to keep your attendees engaged, visitors and exhibitors alike, information stream should be top notch quality<\/strong>. No one would bother looking at a screen for several hours if what you have to say is not perceived as useful and interesting<\/strong>.<\/p>\n

Producing good content<\/strong> is, however, only the first step<\/strong>: all material, be it video, presentations, software, etc., should also be tailored to your viewers<\/strong>, and always available on demand<\/strong> (so you can capitalize on latecomers).<\/p>\n

Tools like live chat<\/strong> and private chatrooms<\/strong> should be freely accessible in order to boost connections and online business meetings between attendees.<\/p>\n

On demand<\/h3>\n

Based on the target audiences the digital trade show is addressing, there must be a choice of content streams, videos and conferences<\/strong>.
\nA precise schedule<\/strong> should be communicated with live updates<\/strong> on what is actually going on in all sections of the event.<\/p>\n

If you are a speaker<\/strong>, or someone from your company is, ensuring a final moment dedicated to Q&A<\/strong> will make the audience feel taken care of, nurturing leads<\/strong> you already collected during the presentation.<\/p>\n

To meet the needs of indecisive viewers<\/strong> who cannot decide which conference to attend – while in a physical event they would be eventually forced to choose<\/strong> – digital trade shows give a powerful opportunity: 24\/7 availability<\/strong>.
\nAll content should therefore be available on demand<\/strong> the days after the event.<\/p>\n

Measure ROI<\/h3>\n

One of the best things of taking part on a digital trade show is that everything is traceable<\/strong>, and therefore\u2026 measurable!<\/strong>
\nKPIs, online time, customer journey, number of leads<\/strong> and any other metric you can think of<\/strong> could be potentially monitored to assess performance<\/strong>, and measure ROI<\/strong> for future strategies. Needless to say, in a much easier way than in any physical event.<\/p>\n

If your company is particularly data-driven<\/strong>, you can even tap into real time reports<\/strong> and analyze your performance outputs<\/strong> along the way.<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Setting up such a successful digital trade show or exhibit in one is no easy task.
\nLet\u2019s have a look at what elements play a fundamental role, and why we should keep an eye on them.<\/p>\n","protected":false},"author":2,"featured_media":18634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136,121],"tags":[129,128],"class_list":["post-18676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-trade-shows","category-trade-show-marketing-in-a-nutshell","tag-exhibitions-and-events","tag-trade-show-marketing"],"yoast_head":"\nDigital Trade Shows: fundamentals - Expo Consulting<\/title>\n<meta name=\"description\" content=\"Setting up a successful digital trade show, or attending to one, is no easy task. 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