{"id":19815,"date":"2022-08-03T14:30:09","date_gmt":"2022-08-03T12:30:09","guid":{"rendered":"https:\/\/www.expoconsulting.eu\/?p=19815"},"modified":"2022-08-02T13:23:04","modified_gmt":"2022-08-02T11:23:04","slug":"the-importance-of-international-sales-networks","status":"publish","type":"post","link":"https:\/\/www.expoconsulting.eu\/en\/the-importance-of-international-sales-networks\/","title":{"rendered":"The importance of international sales networks"},"content":{"rendered":"

Building international participation in exhibitions ad events<\/span><\/span><\/h2>\n

In order to spur the interest and growth<\/strong> of their exhibitions, all international organizations have found it effective and efficient<\/strong> to make use of international sales networks<\/strong>. They facilitate the participation<\/strong> of companies within the respective industries at the organizer\u2019s trade exhibitions. Through a mutual collaboration<\/strong> and shared objectives, agent\/rep-based relationships have always added significant value<\/strong> to exhibitors, sponsors, visitors and organizers.<\/span><\/span><\/p>\n

International <\/span><\/span>sales network: role and functions<\/h3>\n

The aim is to provide exhibitors, sponsors and visitors with a knowledgeable local contact<\/strong> for an organizer\u2019s events, trade shows and congresses. By working closely<\/strong> with an international sales network, organizers gain insight and vital information<\/strong> which support their work in a great way, starting from the promotion, communication and sales of their events<\/strong> to the assistance with government funding, visa regulations, cultural and legal issues.<\/strong> Reps and agents are the main contacts for organizers\u2019 trade fairs and assist companies in their territory. By using their services and knowledge, organizers are making an investment that help them maintain a leading position<\/strong> in international markets.
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Marco Barozzi’s meaningful experience as Sales Director<\/span><\/span><\/h3>\n

As International Sales Director long time ago, our collaborator Marco Barozzi<\/strong> was heading an International Sales Force<\/strong>, which had a simple prime objective<\/strong>: to become the key source for international exhibitors<\/strong> for the organizer\u2019s events worldwide and to create an effective and efficient sales network all over the world. In other words, to increase international sales for the fairs they were promoting.
\nApart from its selling activity, one of the key benefits the international sales force<\/strong> could provide was enhancing the image and prestige of the organization<\/strong> as an international marketing and media company. <\/span><\/span><\/p>\n

A global network of skilled professionals
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At the same time, it could offer exhibitors, visitors, trade associations, export councils and institutions a global network of offices\/agents working and cooperating with them.<\/strong> It was a full-service marketing network<\/strong> dedicated to increasing international trade. They used the organizer\u2019s market reach to assist existing and would-be exporters expand outside their borders<\/strong> and grow their business. Whether it was a European company exhibiting in the SE Asia or the US, or an American firm participating in a European or Asian event, the exhibitor dealt with the same organizer, a team of professionals who adhered to the Organization\u2019s high standards.<\/strong><\/span><\/span><\/p>\n

The international sales network\u00a0<\/strong>provided other major benefits, such as: <\/span><\/span><\/p>\n