The main goal of a trade fair is connecting buyers and exhibiting companies, to make offer and demand meet. Exhibitions dedicated to professionals (B2B), in particular, are the entrance door to access a specific foreign market and a great opportunity to do business abroad.

Italian companies often have no clear objectives about their participation at events and adopt old strategies which end up in a struggle to see results.

That’s when our courses come to help, to improve your know-how and expertise. We have been working in the industry for 22 years. Our lectures are directed to export managers, marketing managers, event planners and entrepreneurs, in order to give them vision and knowledge, as well as the necessary tools to turn their trade show participation into a success.

1. Why exhibit in a trade fair
2. Strategic planning: a starting point
3. Execution: booth set-up and complementary services
4. How to communicate before, during and after the exhibition
5. At the exhibition
6. After the event: get a better ROI from experience
7. Social media and web marketing: the digital revolution
8. Assessing your participation: objectives, ROI, ROO and ROE

Each of our sessions usually lasts 4 hours, but we can tailor the course to your needs.

If requested and possible, we can include a guided visit to a trade show. For specific and selected topics, we can invite one or more of our partners, who can provide value added with case studies and their long-time experience and expertise on international events.