trend 2022

2022: Trends worth mentioning

A 2022 full of challenges and trends worth keeping an eye on, a continuous flow of news and transformations: the key for professionals is to embrace change, understanding why it is happening and what to do to be kept updated.
segni di riapertura

Good signs for the reopening of trade shows and events

Marco Barozzi, again as a guest in Exhibit Marketer's Cafè Virtual Lunch, comments on few but significant signs of reopening accross Europe.
fiere ripartenza

Trade Shows are coming back: a broader perspective

Marco joined a Virtual Lunch in the Exhibit Marketers Café with Marlys Arnold, an American trade show specialist and Founder of the Exhibit Marketers Academy, to discuss how to help the industry go back on track and share interesting perspectives and insights on how things are being handled both in Europe and the US.
resilienza fiere trade show resilience

Trade shows and events: Resilience is the new normal

Not a lucky season for trade shows, despite the industry’s innate resilience. But even in a troublesome situation, we are looking ahead to the future.
strong enough why

Why we need a strong enough WHY

Ideas can be bought as well as real products, and that is why we must have a purpose, the Why that connects us with others and makes them willing to join us, a strong enough why.
trade show passion

Trade show business: work or true passion?

We want to share a story about a someone whose professional and personal achievements testify how everchanging and dynamic working in trade show business can be.