Trade show marketing in a nutshell Archivi

2022: Trends worth mentioning

A 2022 full of challenges and trends worth keeping an eye on, a continuous flow of news and transformations: the key for professionals is to embrace change, understanding why it is happening and what to do to be kept updated.

5 keys to trade show success this fall

Many are now wondering how the market will look like in the next four or five months. Here are 5 tips to get the right number of high-quality prospects and generate a consistent and growing volume of business in the upcoming season.

Trade show marketing in a nutshell

High Tech - High Touch. Trade shows and live events are wondering about their future

Covid-19 has forced everything and everyone to reinvent themselves. And the trade show and live events business is no exception. For some time now, the debate on virtual - or rather digital - and physical events has been heated, and which…

Digital trade shows, Trade show marketing in a nutshell

Digital Trade Shows: fundamentals

Setting up such a successful digital trade show or exhibit in one is no easy task. Let’s have a look at what elements play a fundamental role, and why we should keep an eye on them.

Trade show marketing in a nutshell

7 Tips to help your business accomplish New Year’s Resolutions

What New Year’s resolutions can businesses make to ensure a better way of working and a sound balance sheet for 2020? Here are a few tips.

SMEs and trade show marketing, Trade show marketing in a nutshell

International Exhibiting: Italian trade show market

Italy is the eighth largest economy in the world Small and medium-sized businesses generate a staggering 99% of GDP. About 200,000 Italian companies export their products.