
5 keys to trade show success this fall
Many are now wondering how the market will look like in the next four or five months. Here are 5 tips to get the right number of high-quality prospects and generate a consistent and growing volume of business in the upcoming season.

Green Pass is key to restoring EU's competitiveness
European Union is finally working towards the approval of the Green Pass: a sort of healthcare passport that will grant fully vaccinated citizens free movement within the Schengen area.

Good signs for the reopening of trade shows and events
Marco Barozzi, again as a guest in Exhibit Marketer's Cafè Virtual Lunch, comments on few but significant signs of reopening accross Europe.

Trade Shows are coming back: a broader perspective
Marco joined a Virtual Lunch in the Exhibit Marketers Café with Marlys Arnold, an American trade show specialist and Founder of the Exhibit Marketers Academy, to discuss how to help the industry go back on track and share interesting perspectives and insights on how things are being handled both in Europe and the US.

Trade shows and events: Resilience is the new normal
Not a lucky season for trade shows, despite the industry’s innate resilience. But even in a troublesome situation, we are looking ahead to the future.

Piscina & Wellness goes to Mexico
Fira Barcelona Mexico recently announced that Piscina & Wellness Mexico, Latin American cousin of the event held in Gran Via, will take place eight months from now, in June 2020, at the CitiBannex Centre in Mexico City.