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A 2022 full of challenges and trends worth keeping an eye on, a continuous flow of news and transformations: the key for professionals is to embrace change, understanding why it is happening and what to do to be kept updated.
Many are now wondering how the market will look like in the next four or five months. Here are 5 tips to get the right number of high-quality prospects and generate a consistent and growing volume of business in the upcoming season.
European Union is finally working towards the approval of the Green Pass: a sort of healthcare passport that will grant fully vaccinated citizens free movement within the Schengen area.
Marco Barozzi, again as a guest in Exhibit Marketer’s Cafè Virtual Lunch, comments on few but significant signs of reopening accross Europe.
Covid-19 has forced everything and everyone to reinvent themselves. And the trade show and live events business is no exception. For some time now, the debate on virtual – or rather digital – and physical events has been heated, and which ones best meet the needs of a constantly evolving society and business. Technology and […]
Setting up such a successful digital trade show or exhibit in one is no easy task.
Let’s have a look at what elements play a fundamental role, and why we should keep an eye on them.
Marco joined a Virtual Lunch in the Exhibit Marketers Café with Marlys Arnold, an American trade show specialist and Founder of the Exhibit Marketers Academy, to discuss how to help the industry go back on track and share interesting perspectives and insights on how things are being handled both in Europe and the US.
Not a lucky season for trade shows, despite the industry’s innate resilience. But even in a troublesome situation, we are looking ahead to the future.
Ideas can be bought as well as real products, and that is why we must have a purpose, the Why that connects us with others and makes them willing to join us, a strong enough why.
We want to share a story about a someone whose professional and personal achievements testify how everchanging and dynamic working in trade show business can be.